Budweiser's ESG blowback...
a sordid tale of woke means "broke"
I wasn’t overly surprised to see Budweiser’s marketing team apply triage to the woke-wounded Budweiser brand image. Money talks, and the ESG BS takes a walk.
In the recent Budweiser ad (below), manly men and patriotic imagery replace the trans-wokenism ploy engineered via a misdirected ad agency and an ESG-encumbered neo-woke marketing team.
Bud Can't Afford to Go for Woke
Meantime…back in 2022—Ad Age reported a highly competitive bid for the big Bud money.
“Bud Light narrows U.S. creative review to three agencies”
Anomaly, Johannes Leonardo and The Martin Agency remain in contention for highly sought after account.
And the winner:
“Bud Light hires Anomaly for flagship beer creative account, Martin Agency takes line extensions”
The review for the nation's largest beer brand started in June of 2022.
…which brings the Madmen episode up to April of 2023:
BUD-LIGHT BLOWBACK: TRANS-LATED AS —“TRANSPHOBIC BACKLASH”
AP’S ANALYSIS:
CLAIM: Brewing company Anheuser-Busch fired its entire marketing department in response to its partnership with a transgender influencer and the rollout of LGBTQ Pride-themed Bud Light cans that feature various pronouns.
AP’S ASSESSMENT: False. The claim about the marketing department initially spread as satire but some social media users shared it as real. Anheuser-Busch has not fired its marketing team, the company confirmed in a statement. Further, the cans were part of a limited rollout marking Pride Month in 2022 in Canada, and aren’t connected to the brand’s partnership with social media star Dylan Mulvaney.
THE FACTS: The popular beer brand’s partnership with the influencer in recent days sparked a wave of transphobic commentary among conservative social media personalities, who attacked the company for supposedly turning to “woke” advertising.
Re: “…sparked a wave of transphobic commentary among conservative social media personalities, who attacked the company for supposedly turning to “woke” advertising.
A TRANSPARENT PROGRAMMING PLOY…
The narrative spin regarding the critical “attack” implies that anyone who is anti-genital mutilation(especially among children), who doesn’t support the transhumanist agenda of the WEF hackable animal clan—is labeled as: a conservative social media critic of “woke” advertising.
As if “woke advertising” is some kind of reality-based marketing genre. Since when?
The entire woke hypnosis-programming era is about as real as the 2020 pLandemic exercise in global mind control. The only thing we can say that is REAL beyond a shadow of doubt may be defined within the propaganda campaigns of the Technocratic globalists in tandem with the corporate profit agendas of Pharma and the medical mafia.
ESG and woke narratives were contrived for one purpose: to program younger minds and shape their consumer spending habits in tandem with a digital banking matrix.
PsyOps are REAL. Lies are REAL. Fraudulent advertising and expert charlatans are REAL. Otherwise, any marketing campaign defined as “woke advertising” is just code for “social engineering” via Media’s ad campaigns.
Let’s just call it “Brainwashing.”
Re the AP narrative context and assessment —wolves in sheep’s clothing
How handy is that delivery!—with one quick ChatGBT bot action—the narrative spin is initiated and delivered via the AP media factory: BS in = BS out. Complete with the headings— “Claims and Facts.”
For conspiracy deniers, it seems too simple to dismiss any allegations of deceptive manipulation using the so-called “facts.” And yet, facts without contextual specificity don’t hold much water. Digital nonsense co-created via a plausible ChatGBT tool seems likely as allies in the age of fake human commentary and the Pharmafia’s Franken-advertising campaigns. Shaping the public narrative is a full-time job.
The ‘trans makeover’ industry is a very profitable model that engages all the hormone-addicted, surgically altered human ‘hybrids’ for a lifetime of expensive medical maintenance.
Yet again, a very profitable ‘turnstile’ profit model for Pharma— ‘Keep ‘em coming back for more.’ $$$
And yet, the fact re the popular term,“woke” is that— up until very recently— the word, “woke” wasn’t any sort of valid qualifier for anything else other than the comparative difference between the condition of sleep and its opposite— as in: I woke up.
Even I, as a critic of “wokeness”, realize that dwelling on the term “woke” lends it a certain veracity or significance, when it now seems a better ploy to ignore the term as a delusional, albeit trendy piece of modern-day jargon. Going “woke” is nothing more than another way of saying a person is enraptured with a political agenda masquerading as an individual’s freedom of choice. When in actuality— “woke” may be defined as a rigid righteous posture or premise that is antithetical to free thought.
In the most cynical sense, when any historically or politically naive person says they are woke, or that they support woke agendas, they might as well be saying:
“I’m a brainwashed automaton and support deep-state indoctrination options.”
The Human Circus
One significant detail that needs to be considered:
How did “woke” as a Left-leaning political premise become synonymous with transhuman gender manipulation?
That sort of programming and deliberate semantic obfuscation are evidence of masterful “brainwashing” efforts.
The Bud-Light woke drama is little more than an example of what happens when deep-state political intentions dictate how a product should be marketed in order to fortify society’s embedded presumptions regarding that which is good vs that which is not good.
Good is real, just as Evil is real—and yet they are frequently defined in accord with bipartisan political agendas that serve only a few Oligarchs. There really is no good war, only a good fight for the greater good. Meanwhile, peace is a process.
The Woke-Lite beer ad furor did serve a positive purpose and outcome thus far. At least the corporate profit angles are front and center, and this dispels any righteous notion that “woke” has much to do with anything of greater human importance. Just as a good beer sells itself—we know what tastes like swill vs that which entices us to drink more!
…As for the deeper philosophical matter of being human—
“Being human” doesn’t need an ad campaign in order to validate its existential reality.
I AM. [no gender pronouns required.]
This advertising transition started years ago, i remember when my now 23 yo son was a baby watching a commercial with some dufus redheaded dad remarking to her tv commercials make dads stupid mind you i was in my 40s and hadnt owned a tv until marriage. Now at 62 im divorced living in rural america def an Alpha male still.